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Our Journey

AthleTech was founded by Kial Fick to help fitness professionals take control of their business growth through automation and innovative technology. We specialize in streamlining client acquisition, enhancing online presence, and simplifying marketing strategies. Our automation tools reduce time spent on repetitive tasks, allowing fitness professionals to focus on what matters most—training clients and growing their business. With AthleTech, you get tailored support and powerful resources to boost efficiency and scale your business with ease. We’re here to empower you to succeed in today’s competitive fitness industry.

Our Team

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Kial Fick

Founder & CEO

Kial leads AthleTech, using his experience in fitness and business to develop tailored solutions that help fitness professionals grow their businesses. He ensures clients receive personalized support and drives the company’s vision forward.

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Ayiana Lo-Fo-Wong

Social Media Manager

Ayiana manages AthleTech’s social media, creating engaging content and building relationships with the fitness community. She focuses on growing brand awareness, attracting clients, and keeping current clients engaged through effective online strategies.

Our values

AthleTech is led by fitness lovers who saw a gap in the industry, trainers and gym owners with passion but no time or know-how to market themselves. We offer digital tools, content creation, ads, and expert support to help fitness professionals grow. What makes us unique? We’re personal, real, and all about results. Our core values are honesty, fun, and working hard. This site gives you the tools, tips, and team to help your fitness business thrive.

  • Innovation

  • Personalization

  • Efficiency

  • Integrity

  • Empowerment

This Is Us In Numbers

$3.7M

Clients’ Income since January 2025

45+

Gyms over NZ and AUS

135

Personal Trainers

3

Years of experience

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